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CFDA: Unnecessary "added-value" should be eliminated from Infant Milk Powder
Time：2016-09-07 09:53:52
Source：Changjiang Daily
The state food and drug regulators recently released a document on management measures of infant formula products, which will take effects since the coming October.
Experts estimated that over 2000 milk powder brands are available in the market at this moment， and they would be reduced to about 600. A large number of brands and formulas will be eliminated. “About three fourth of brands under one company will disappear,” said one expert.
The new government document shows that formula designs of relevant products should not be marketing-oriented, but based on the strict scientific experiment.
More and more infant formula products are promoting themselves with various labels, which underlines risks of food safety and false advertisement.
In the past decade, China's infant formula market has entered a phase of "high added value", and many products take advantage of parents' consumption mentality to sell products that do not provide what the consumers really need regarding functions and nutrition.
At this point, China has 103 companies producing infant formula products that add to nearly 2000 ingredients. Among them, one single company even has over 180 formulas. After the new document takes effects, companies are under stricter supervision when registering formulas.
Experts estimated that over 2000 milk powder brands are available in the market at this moment， and they would be reduced to about 600. A large number of brands and formulas will be eliminated. “About three fourth of brands under one company will disappear,” said one expert.
The new government document shows that formula designs of relevant products should not be marketing-oriented, but based on the strict scientific experiment.
More and more infant formula products are promoting themselves with various labels, which underlines risks of food safety and false advertisement.
In the past decade, China's infant formula market has entered a phase of "high added value", and many products take advantage of parents' consumption mentality to sell products that do not provide what the consumers really need regarding functions and nutrition.
At this point, China has 103 companies producing infant formula products that add to nearly 2000 ingredients. Among them, one single company even has over 180 formulas. After the new document takes effects, companies are under stricter supervision when registering formulas.
