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China’s Largest Imported Food and Hospitality Trade Show to Hit Town

 Time:2016-11-07 15:10:08  Source:Global Times  

 
The growing demand from affluent Chinese for quality food and beverages has made the market increasingly appealing for overseas food and beverage brands. To provide customers with more options for high-quality imported food, over 2,350 food suppliers from 73 countries and regions will showcase their specialized products at this year's Food and Hospitality China (FHC) exhibition, from November 7 to 9 at the Shanghai New International Expo Centre.
 
The FHC exhibition is the largest annual show in China dedicated to imported food and beverages. As it celebrates its 20th anniversary in Shanghai, this year's show is expected to be the largest in its 20-year history in China, representing a 16 percent increase in size from last year.
 
Running alongside the 20th edition of FHC China in Shanghai will be the 4th edition of ProWine China, a specialized exhibition for wines and spirits.
 
Over the three-day show, visitors can meet around 600 companies from 37 countries, representing every major wine-growing region of the world.
 
The Taiwan Pavilion has 66 booths this year, and 53 Taiwanese food vendors will be presenting a wide range of Taiwanese delicacies to visitors, including preserved fruits, confectioneries, prepared and canned food, soybean sauces and dressings, teas, frozen grouper, and frozen food, according to Walter Yeh, Executive Vice President of Taiwan Trade Center.
 
He pointed out that the featured products this year will be Taiwanese tea, sauce products and frozen grouper.
 
"Taiwan has satisfied the requirement to plant Taiwanese tea with our own flavor. This year, we have six Taiwan tea specialist manufacturers exhibiting in the event," he said.
 
"Also, with professional practice in fermentation techniques, we will present sauce manufacturers, which naturally brew soy sauce, vinegar, miso, seasoning and dressing, and bean paste to meet the requirements of Chinese food restaurants and epicures."
 
Yeh added that another highlighted product is Taiwan's frozen grouper.
 
"The grouper breeding industry is well-developed in Taiwan, and thanks to Taiwan's advanced technologies in instant freezing and vacuum packaging, Taiwan is able to export high-quality frozen grouper products to Chinese mainland and countries worldwide," he said.
 
Official statistics show that the total value of Taiwan's food exports to Chinese mainland from last year was $795 million, up 12 percent from $709.44 million in the same period of last year, and cereal products, fruit and wine were the most popular export products to Chinese mainland.
 
Italian food and beverage companies are regular participants of FHC China. About 40 to 50 Italian companies attended FHC each year until the economic crisis in 2009, and then the number fell to around 20, said Claudio Pasqualucci, Trade Commissioner of Italian Trade Agency, Shanghai Office.
 
Notably, Italian food and beverage brands have had a growing presence in the Chinese market in recent years, and each year the number of Italian companies that participate in FHC China rises 10 percent. Independent company participation from Italy numbers an extra 22 companies in FHC and a further 30 companies in ProWine China, for wines and spirits. Chianti, the famous wine region of Italy, will also participate with 15 companies.
 
"China became the world's largest market for food and grocery retail in 2011. Opportunities for Italian companies to sell their products in China are likely to grow, driven by increasing disposable income and urbanization, an improving logistics system, growing concerns of food safety as well as a growing taste for foreign foodstuffs," he said.
 
Austria's food exhibitors are regular participants at FHC China and ProWine, and this year about 21 Austrian companies will be presenting their exquisite food beverage products in an area of 234 square meters, according to Christina Schösser, Consul of the Austrian Consulate General Shanghai Commercial Section.
 
"These 21 Austrian companies represent 14 food producers and seven wines, beer and spirits producers," she added.
 
A variety of Austrian food and beverage products will be on display, including milk; milk-based drinks; various kinds of cheese; sweets, such as biscuits, chocolates, wafers and more; muesli and cereals; fruit juices; mineral water; wines and spirits.
 
Austria's exports of food and beverages to China have witnessed a growth in recent years. For example, in 2015 Austria exported over 160 million euros of food and beverages to China, representing an increase of over 13 percent year-on-year, with milk and milk products leading the export figures, followed by corn and corn products, Schösser said.
 
Canadian food suppliers have exhibited at FHC China for 18 years, and this year, 65 companies and three industry associations will present quality Canadian delicacies at the 594 sq m Canadian pavilion, according to Giselle Ananny, Manager of the Public Affairs Branch at Agriculture and AgriFood Canada (AAFC).
 
AAFC organizes the Canada Pavilion and Canadian exhibitors every year at FHC.
 
"Canada's food and agriculture sector is supported by a number of strengths that make us a world leader in producing safe, high-quality food. Our food safety systems are recognized internationally, which contributes to consumer confidence," she added.